I. J. of Electrical & Electronics Research
Research Article | 
Intelligent Solutions for Manipulating Purchasing Decisions of Customers Using Internet of Things during Covid-19 Pandemic
Author(s) : Dr Avinash Rajkumar1, Pankhuri Agarwal2, Dr Mohit Rastogi3, Dr Vipin Jain4, Dr Chanchal Chawla5 and Dr Manoj Agarwal6
Published In : International Journal of Electrical and Electronics Research (IJEER) Volume 10, Issue 2 , Special Issue on IIoT-WSN
Publisher : FOREX Publication
Published : 15 May 2022
e-ISSN : 2347-470X
Page(s) : 105-110
Abstract
It is a well-known fact that consumers may gain significant benefits from the effective use of IoT in pandemic and post-pandemic settings. Security vulnerabilities can be seen in the ever-increasing Internet of Things (IoT) ecosystem from cloud to edge, which is crucial to note in this particular circumstance. Most merchants, even luxury stores, have failed to implement robust IoT cyber security procedures. Therefore, the researchers sought to put forth secondary research methodologies to bring forward efficient scrutiny regarding this particular issue to properly comprehend the influence of IoT in various devices, including a smartwatch, power displaying metre, brilliant weight showing gadgets and many more. The secondary research approach allowed the researchers to collect a large quantity of data quickly, acquiring a wide range of possible solutions for security and privacy issues in Consumer IoT (CIoT) devices. Secondary research also will enable scholars to compare and contrast several papers' philosophies and research findings to get a quick conclusion. To gather information, the researchers used publications and the internet efficiently. In this situation, it helped to save a significant amount of time. Findings suggested that vulnerabilities occur in smart IoT gadgets, including the intelligent power consumption metre and brilliant weight displaying widget, due to their low-standard and conventional security system. Thus, this paper has suggested possible solutions to protect IoT devices against phishing and theft attacks.
Keywords: Artificial intelligence, Consumer Internet of Things (CIoT), Secondary research analysis, Smart gadgets, Security
Dr Avinash Rajkumar, Asst.Prof., Teerthanker Mahaveer Institute of Mgmt. & Technology, Mahaveer University, Moradabad, Uttar Pradesh, India
Pankhuri Agarwal, Asst.Prof., Teerthanker Mahaveer Institute of Mgmt. & Technology, Mahaveer University, Moradabad, Uttar Pradesh, India
Dr Mohit Rastogi, Asst.Prof., Teerthanker Mahaveer Institute of Mgmt. & Technology, Mahaveer University, Moradabad, Uttar Pradesh, India
Dr Vipin Jain, Prof., Teerthanker Mahaveer Institute of Mgmt. & Technology, Mahaveer University, Moradabad, Uttar Pradesh, India; Email: vipin555@rediffmail.com
Dr Chanchal Chawla, Asso.Prof., Teerthanker Mahaveer Institute of Mgmt. & Technology, Mahaveer University, Moradabad, Uttar Pradesh, India
Dr Manoj Agarwal, Asso.Prof., Teerthanker Mahaveer Institute of Mgmt. & Technology, Mahaveer University, Moradabad, Uttar Pradesh, India
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Dr Avinash Rajkumar, Pankhuri Agarwal, Dr Mohit Rastogi, Dr Vipin Jain, Dr Chanchal Chawla and Dr Manoj Agarwal (2022), Intelligent Solutions for Manipulating Purchasing Decisions of Customers Using Internet of Things during Covid-19 Pandemic. IJEER 10(2), 105-110. DOI: 10.37391/IJEER.100209.